Just about all retail businesses know that returning customers are the bread and butter of their ongoing success. And most businesses find regular advertising expensive yet necessary component of their advertising campaign. But what if there was a lot less costly way to bring in more customers, more often, without spending a lot of money on advertising? plastic cards printing canada
Well, there is also a way, and it requires acquiring a plastic surprise card printer, typically an acrylic gift idea card inkjet printer, then designing great looking store surprise or devotion cards, and selling them to customers in store, possibly at a discount! There are plenty of features of doing so, and in this information I actually will go over top three of them: Simply no additional advertising costs, Raised occurrence and brand understanding with the purchasers, Lost devotion cards, and, finally, Decrease transaction fees. Let myself explain.
No additional advertising costs
Sure, there is certainly an initial cost of purchasing a plastic or PVC card printer, and the price tag on designing nice looking credit cards. But beyond that, you are essentially marketing to your most loyal customers, and, unlike marketing to new customers, plastic loyalty/gift card marketing comes totally free of advertising charges.
Increased brand awareness
This where quality of the graphics design comes in. The higher the product quality, the more likely is it that the client will keep the card on top of the other playing cards. This will maintain the brand awareness high, and can likely incite the customer to come visit your store more often. Plus, there is a possibility of viral marketing with the loyalty playing cards. No one knows any better about what a friend wants for Holiday, so demand for supplying loyalty cards as Holiday gifts is soaring.
Shed gift/loyalty cards
One major reason for surprise credit card popularity among businesses is the curious fact that 10% coming from all gift/loyalty greeting cards never gets used. That is a huge ratio, and will definitely balance your costs of producing the cards all by itself. Knowing that, you will offer discounted gift/loyalty greeting cards right off the softball bat.
Lower transaction costs
Specifically for stores that typically generate large number of small-dollar transactions, like caffeine shops for instance, but also for other stores, the transaction fees enforced by Visa, MasterCard, Discover, and AMEX, can be significant. Imagine then that you would only get one fixed transaction cost when the customer buys the gift/loyalty card, rather than paying the fixed deal payment over and over again whenever the customer uses a credit greeting card. You will find absolutely no deal fees whenever using gift idea greeting cards. And gift idea cards are easily added to all point-of-sale systems that recognize credit cards.